Our Leadership

Board of Directors

Robert Wright Robert Wright
Independent Non-Executive Chairman
Robert Wright was appointed a Director of the Company on 19 May 2004 and Chairman on 28 October 2009. Robert has over 35 years’ financial management experience across a range of industries including Retail, Food Processing and Fast Moving Consumer Goods. During his executive career he was the Chief Financial Officer of several listed companies including ten years for David Jones Limited. He has over 25 years’ experience as both an Executive Director and Non-Executive Director of a number of private and listed companies in the following industry sectors: Retail, Fast Moving Consumer Goods, Property Development, Manufacturing and Natural Gas Infrastructure. Robert is currently the Chairman of APA Ethane Limited, the responsible entity of Ethane Pipeline Income Fund, and a Director of Australian Pipeline Limited, the responsible entity of the registered managed investment schemes that comprise APA Group. Robert was previously Chairman of SAI Global Limited, Dexion Limited and RCL Group Limited.
Peter Birtles Peter Birtles
Group Managing Director and Chief Executive Officer
Peter Birtles was appointed a Director of the Company on 5 January 2006. Peter is a Chartered Accountant with over 25 years’ experience, in the retail, pharmaceutical and consumer products industries. Peter joined Super Retail Group Limited in April 2001 as Chief Financial Officer and also served as Secretary of the Company between May 2004 and January 2006. Prior to joining Super Retail Group, Peter spent 12 years working with The Boots Company in the United Kingdom and Australia in a variety of senior roles across finance, planning, operations, supply chain, human resources and information technology. Prior to joining The Boots Company, Peter worked for Coopers & Lybrand. Peter is currently a Non-Executive Director of GWA Group Limited.
Diana Eilert
Independent Non-Executive Director
Diana Eilert was appointed a Director of the Company on 21 October 2015. Diana is an experienced non-executive director who brings three key skills to Super Retail Group - extensive operational experience as a Group Executive/ CEO, Partner level skills in Strategy (with particular emphasis on technology customer experience and data) and, more recently, significant work in digital disruption and business models.Diana is currently appointed to the Boards of Veda (ASX:VED), Navitas (ASX:NVT) and AMP Life. Her previous NED experience includes realestate.com.au (ASX:REA) and other digital businesses "onthehouse" and "OurDeal".With 25 years in executive roles, Diana was Group Executive for Suncorp's entire insurance business and subsequently Group Executive for People Technology and Marketing. Earlier in her career, Diana worked for more than 10 years in executive roles with Citibank and also as a Partner with IBM, where she gained further technology experience. Most recently, Diana was Head of Strategy and Corporate Development for News Ltd where her focus was on digital transformation and emerging business models.
Launa Inman
Independent Non-Executive Director
Launa Inman was appointed a Director of the Company on 21 October 2015. Launa brings to the board extensive experience in retailing, marketing (including digital technology and social media), finance and logistics. Her diverse experience includes terms as Managing Director and CEO of Billabong International (May 2012 to August 2013), Managing Director of Target Australia Pty Ltd (2005 to 2011) and Managing Director of Office Works (2004 to 2005).Launa is a member of the Australian Institute of Company Directors and has completed the Wharton Business School executive program. Launa is a director of the Commonwealth Bank of Australia, Bellamy’s Australia Limited and a member of the boards of the Alannah and Madeline Foundation and Virgin Australia Melbourne Fashion Festival.
Sally Pitkin Sally Pitkin
Independent Non-Executive Director
Dr Sally Pitkin was appointed a Director of the Company on 1 July 2010 and has been an Independent Non-Executive Director for 5 years. Sally is the Chair of the Human Resources and Remuneration Committee. Sally has nineteen years' experience as a Non-Executive Director in the listed, private, public and non-profit sectors. She has eleven years' experience as a Non-Executive Director of ASX 200 companies, including experience in international markets. Industry sectors in which she has experience as a Non-Executive Director include retail, finance and insurance, technology commercialisation, gaming, energy and transport. She is a lawyer and former partner of Clayton Utz with banking law, corporate law and corporate governance expertise. Sally is a Non-Executive Director and Fellow of the Australian Institute of Company Directors and is President of the Queensland Division, a member of the External Advisory Panel of the Australian Securities and Investments Commission and a Non-Executive Director of the Committee for Economic Development of Australia. Sally is presently a Director of ASX listed companies Echo Entertainment Group Limited, Billabong International Ltd, Link Administration Holdings Limited, and IPH Limited. Sally holds a Doctor of Philosophy (Governance), awarded in 2012.
Reg Rowe Reg Rowe
Non-Executive Director
Reg Rowe was appointed a Director of the Company on 8 April 2004. Reg and Hazel Rowe founded an automotive accessories mail order business in 1972 which they ran from their Queensland home. In 1974 they commenced retail operations of the business which evolved into Supercheap Auto. Reg served as Managing Director until 1996 and then Chairman from 1996 to 2004. Prior to this, Reg had 13 years’ experience in various retail and merchandise roles at Myer department stores. Reg brings to the Board extensive retail industry and general management expertise and skills in retail and merchandise operations, property and strategy. Reg is a Director of a number of private family companies.
John Skippen John Skippen
Independent Non-Executive Director
John Skippen was appointed a Director of the Company on 16 September 2008. John has been Chairman of the Audit and Risk Committee since 28 October 2009, and is also a member of the Human Resources and Remuneration Committee. John has over 36 years’ experience both as an Executive and Non-Executive Director of listed and non-listed public companies and was Finance Director and Chief Financial Officer of Harvey Norman Holdings Ltd for 12 years and also operated as a Chartered Accountant for over 30 years. John has extensive retail, property acquisition and development, mergers and acquisition, and funding experience, both internationally and in Australia, as well as previous ownership of businesses in the advertising, marketing and construction industries. John is currently Non-Executive Chairman of Slater & Gordon Limited and Non-Executive Director of Flexigroup Ltd.

Group Leadership Team

Peter Birtles Peter Birtles
Group Managing Director and Chief Executive Officer
Peter joined Super Retail Group in 2001 as Chief Financial Officer and was appointed Group Managing Director in January 2006. Prior to joining Super Retail Group, Peter spent 12 years working in various divisions of The Boots Company in the United Kingdom and Australia in a variety of senior finance, operations and information technology roles. Prior to joining The Boots Company, Peter worked for Coopers & Lybrand. Peter is a chartered accountant.
David Ajala David Ajala
Managing Director – Super Retail Commercial
David joined Super Retail Group in July 2005 as General Manager of Merchandise and subsequently held the position of Chief Operating Officer – Supercheap Auto. In June 2009, David was appointed Chief Operating Officer – Auto Retailing and in November 2011 was appointed Managing Director – Auto Retailing. David is responsible for the Super Retail Commercial business. Prior to joining Super Retail Group, David held a number of senior management positions in Coles Myer’s supermarket division across several States in a career spanning over 20 years.
Erica Berchtold Erica Berchtold
Managing Director - Sports Retailing
Erica joined Super Retail Group in November 2011 as Managing Director – Sports Retailing, following the acquisition of Rebel Group. She is responsible for Merchandise, Marketing and Retail Operations of the Rebel, Amart Sports and Goldcross Cycles businesses and operates out of our Sydney office. Prior to joining Super Retail Group, Erica held a number of senior management positions including General Manager of two women's apparel businesses for Specialty Fashion Group, General Manager of Merchandise & Marketing for Rebel and National Product Management roles at Harvey Norman and has over 15 years of Australian retail experience.
David Burns David Burns
Chief Financial Officer
David joined Super Retail Group in December 2012 in the role of Chief Financial Officer. David holds a degree in Economics from the University of Sydney, and is a CPA. David has over 20 years of finance experience in a number of industry sectors. He has held senior management positions at Qantas, Spotless and Lend Lease. David has overall responsibility for the finance, risk management and customer relationship management functions for the Group.
Robert Dawkins Robert Dawkins
Company Secretary and Chief Legal & Property Officer
Robert joined Super Retail Group in 2001 as the Property Manager and was appointed the Group Company Secretary in December 2010. In addition to serving as Company Secretary, Robert leads the Group’s Legal, Compliance, Sustainability and Property Services functions. Prior to joining the Group, Robert was the Property Manager for Bank of Queensland Limited. Robert holds a Bachelor Degree in Accountancy (QUT) and a Post Graduate Diploma in Applied Corporate Governance.
Paul Hayes
Chief Information Officer
Paul was appointed Chief Information Officer (CIO) in December 2015 from UK retailer, John Lewis, where he served for a number of years as Head of Information Systems (IS) Delivery. He has been a member of the senior leadership team at John Lewis since 2006, and played a major role in the transformation of the retailer’s IS Delivery Services and digital platform. As CIO, Paul leads Super Retail Group’s IS team and operations, with responsibility for developing and implementing innovative and cost-effective technologies, as well as the development of the Group’s long-term information systems and digital roadmap, including ongoing data security enhancement. Prior to joining John Lewis, Paul was a senior IT consultant with IBM leading multi-million dollar projects for premier retailers including Tesco, Argos and Woolworths, and prior to that held a variety of roles with British Home Stores.
Anthony Heraghty Anthony Heraghty
Managing Director - Leisure Retailing
Anthony joined the Group in April 2015 from Pacific Brands Limited, where he served since October 2009 in various roles, most recently as Group General Manager of Underwear. Prior to Pacific Brands Anthony spent three years at Foster’s Group Limited, first as Marketing Director for the Australian, Asia and Pacific business and subsequently as Global Marketing Director. Anthony also spent more than ten years at advertising agencies George Patterson and McCann-Erickson, where he served as Managing Director. Anthony has a proven track record as a senior executive and leader, and a wealth of knowledge and experience in advertising, marketing, brand development and brand management of consumer goods. As Managing Director - Leisure Retailing, Anthony is responsible for setting and delivering the divisional strategy and leads the merchandising, marketing and retail operations functions for our BCF Boating Camping Fishing and Ray’s businesses.

Jane Kelly
Chief Human Resources Officer
Jane Kelly joined Super Retail Group in July 2016 as Chief Human Resources Officer (CHRO) from BT Financial Group, where she served as Human Resources and Corporate Affairs Director. Jane brings to the Group a strong track record of achievement in senior Human Resources, Change Management and Operational roles in large, complex organisations, including Head of Reward for St. George Bank, Head of HR Australian Financial Services at Westpac and both HR generalist and functional roles at Exxon Mobil and Carter Holt Harvey. She holds a Masters of Commerce and Employee Relations with honours from the University of Melbourne, and a Bachelor of Commerce from the University of New South Wales. In this key executive role, Jane is responsible for advancing Super Retail Group’s strong focus on team engagement, culture and capability development.
Steve Tewkesbury Steve Tewkesbury
Managing Director, International Operations
Steve joined the Super Retail Group in 2004 as Supply Chain Manager and in 2006 was appointed as General Manager - Overseas Sourcing. He has in excess of 24 years experience in sales, marketing and logistics. Prior to joining Super Retail Group, Steve worked in Global Supply Chain and E-Commerce Strategy for Reckitt & Colman, then as a Supply Chain Consultant within the Australian FMCG sector. He holds a degree qualification in E-Commerce from Monash University. Steve has been based in China since August 2006, managing our overseas sourcing operations in Hangzhou and Shanghai, coordinating our international shipping negotiations and managing our China logistics partner services at origin.
Chris Wilesmith Chris Wilesmith
Managing Director – Auto Retailing
Chris joined Super Retail Group in 2007. He is a graduate of AGSM with over 25 years retail and wholesale experience, including sourcing within Australasia, US and the greater Asia Pacific regions. Prior to Super Retail Group, Chris was General Manager, Toys ‘R’ Us and previously spent 13 years with Woolworths, holding Senior Management roles in Merchandise as well as Retail Operations within Dick Smith and Big W. Chris is responsible for the Supercheap Auto Retail Stores, Trade, Online and Auto Trade Direct businesses.