Our Leadership

Board of Directors

Sally Pitkin Sally Pitkin
Independent Non-Executive Chair

Dr Sally Pitkin was appointed a Director of the Company on 1 July 2010 and Chair on 23 October 2017. Sally served as Chair of the Human Resources and Remuneration Committee from 31 May 2011to 23 October 2017. Sally has 20 years’ experience as a Non-Executive Director in the listed, private, public and non-profit sectors, including experience in international markets, and 12 years’ experience as a Non-Executive Director of ASX200 companies. She is a lawyer and former partner of Clayton Utz with banking law, corporate law and corporate governance expertise. Sally is a Non-Executive Director and Fellow of the Australian Institute of Company Directors. Sally is presently a Director of ASX-listed companies, Star Entertainment Group Limited, Link Administration Holdings Limited, and IPH Limited. Sally will retire as a Director of IPH on 20 November 2017. Sally holds a Doctor of Philosophy (Governance), a Master of Laws and a Bachelor of Laws.

Peter Birtles Peter Birtles
Group Managing Director and Chief Executive Officer

Peter Birtles was appointed a Director of the Company on 5 January 2006. Peter has over 27 years’ leadership experience in the retail, pharmaceutical and consumer products industries. Peter joined Super Retail Group Limited in April 2001 as Chief Financial Officer and also served as Secretary of the Company between May 2004 and January 2006. He was appointed Group Managing Director and Chief Executive Officer in January 2006. Prior to joining Super Retail Group, Peter spent 12 years working with The Boots Company in the United Kingdom and Australia in a variety of senior roles across finance, planning, operations, supply chain, human resources and information technology. Peter is a Chartered Accountant and prior to joining The Boots Company, he worked for Coopers & Lybrand. Peter is currently a Non-Executive Director of GWA Group Limited, and a member of the Australian Institute of Company Directors.

 

Diana Eilert
Independent Non-Executive Director

Diana Eilert was appointed a Director of the Company on 21 October 2015. Diana is an experienced nonexecutive director who brings three key skills to Super Retail Group: extensive operational experience as a Group Executive and CEO, Partner level skills in Strategy (with particular emphasis on technology customer experience and data), and, more recently, significant work in digital disruption and business models. Diana is currently appointed to the Boards of Navitas, Queensland Urban Utilities and NSW Electricity Networks. With 25 years in executive roles, Diana was Group Executive with Suncorp and Citibank and also as a Partner with IBM, where she gained further technology experience. Most recently, Diana was Head of Strategy and Corporate Development for News Ltd where her focus was on digital transformation and emerging business models.

Launa Inman
Independent Non-Executive Director

Launa Inman was appointed a Director of the Company on 21 October 2015, and is the Chair of the Human Resources and Remuneration Committee. Launa served as the Chair of the Audit and Risk Committee from 24 October 2016 to 23 October 2017. Launa brings to the board extensive experience in retailing, marketing (including digital technology and social media), finance and logistics. Her diverse experience includes terms as Managing Director and CEO of Billabong International (May 2012 to August 2013), Managing Director of Target Australia Pty Ltd (2005 to 2011) and Managing Director of Office Works. (2004 to 2005). Launa is a member of the Australian Institute of Company Directors and has completed the Wharton Business School executive program. Launa currently also serves as a Non-Executive Director of the Commonwealth Bank of Australia and Precinct Properties New Zealand, and is a member of the boards of the Alannah and Madeline Foundation and Virgin Australia Melbourne Fashion Festival.

Howard Mowlem Howard Mowlem
Independent Non-Executive Director

Howard Mowlem was appointed a Director of the Company on 13 June 2017, and is Chair of the Audit and Risk Committee. Howard is experienced in many segments of the Australian and international retail industry. From 2001 to 2010, he was Chief Financial Officer and a Board member of Dairy Farm International Holdings, a Hong Kong-based pan-Asian retailer operating over 5,000 stores predominantly in the Fast-Moving Consumer Goods (FMCG) sector. Prior to that, he held a range of financial management positions with the Coles Myer Group, including as finance director for Coles Supermarkets, for over 12 years. Howard brings extensive experience in corporate finance, mergers and acquisitions, financial reporting, treasury, tax, audit and governance. He holds a Bachelor of Economics (Hons), Master of Business Administration and Securities Industry Diploma. He is a Fellow of CPA Australia. Howard also serves as a Non-Executive Director of Billabong International Ltd, and is Chair of its Audit and Risk Committee.

Reg Rowe Reg Rowe
Non-Executive Director

Reg Rowe was appointed a Director of the Company on 8 April 2004. Reg and Hazel Rowe founded an automotive accessories mail order business in 1972 which they ran from their Queensland home. In 1974 they commenced retail operations of the business which evolved into Supercheap Auto. Reg served as Managing Director until 1996 and then Chairman from 1996 to 2004. Prior to this, Reg had 13 years’ experience in various retail and merchandise roles at Myer department stores. Reg brings to the Board extensive retail industry and general management expertise and skills in retail and merchandise operations, property and strategy. Reg is a Director of a number of private family companies.

Group Leadership Team

Peter Birtles Peter Birtles
Group Managing Director and Chief Executive Officer

Peter Birtles was appointed a Director of the Company on 5 January 2006. Peter has over 27 years’ leadership experience in the retail, pharmaceutical and consumer products industries. Peter joined Super Retail Group Limited in April 2001 as Chief Financial Officer and also served as Secretary of the Company between May 2004 and January 2006. He was appointed Group Managing Director and Chief Executive Officer in January 2006. Prior to joining Super Retail Group, Peter spent 12 years working with The Boots Company in the United Kingdom and Australia in a variety of senior roles across finance, planning, operations, supply chain, human resources and information technology. Peter is a Chartered Accountant and prior to joining The Boots Company, he worked for Coopers & Lybrand. Peter is currently a NonExecutive Director of GWA Group Limited.

David Ajala David Ajala
Managing Director – Super Retail Commercial

David joined Super Retail Group in July 2005 as General Manager of Merchandise, subsequently serving as Chief Operating Officer and Managing Director of the Group’s Auto Retailing business. He currently leads the Super Retail Commercial business. Prior to Super Retail Group, David held various senior management positions in Coles Myer’s supermarket division.

Erica Berchtold Erica Berchtold
Managing Director – Sports Retailing

Erica joined Super Retail Group in November 2011 as Managing Director – Sports Retailing, following the acquisition of Rebel Group, and leads the Rebel business. Erica has over 15 years of Australian retail experience and has served in senior management positions, including General Manager of two women’s apparel businesses for Specialty Fashion Group and National Product Management roles at Harvey Norman.

David Burns David Burns
Chief Financial Officer

David joined Super Retail Group in December 2012 in the role of Chief Financial Officer. David holds a degree in Economics from the University of Sydney, and is a CPA. David has over 20 years of finance experience in a number of industry sectors. He has held senior management positions at Qantas, Spotless and Lend Lease. David has overall responsibility for the finance, risk management and customer relationship management functions for the Group.

Robert Dawkins Robert Dawkins
Company Secretary and Chief Legal & Property Officer

Robert joined Super Retail Group in 2001 as Property Manager and was appointed the Group Company Secretary in December 2010. He also leads the Group’s Legal, Compliance, Sustainability and Property Services functions. Prior to joining the Group, Robert was Property Manager for Bank of Queensland Limited. He holds a Bachelor Degree in Accountancy from QUT and a Postgraduate Diploma in Applied Corporate Governance.

Paul Hayes
Chief Information Officer

Paul was appointed Chief Information Officer (CIO) in December 2015 from UK retailer, John Lewis, where he served for a number of years as Head of Information Systems Delivery. Paul was previously a senior IT consultant with IBM, leading multi-million dollar projects for premier retailers including Tesco, Argos and Woolworths, and prior to that held a variety of roles with British Home Stores.

Anthony Heraghty Anthony Heraghty
Managing Director – Leisure Retailing

Anthony joined the Group in April 2015 from Pacific Brands Limited, where he most recently served as Group General Manager of Underwear. Anthony was previously Global Marketing Director for Foster’s Group Limited and spent more than 10 years at advertising agencies George Patterson and McCannErickson, where he served as Managing Director. As Managing Director – Leisure Retailing, Anthony is responsible for the BCF Boating Camping Fishing and Rays businesses.


Jane Kelly
Chief Human Resources Officer

Jane Kelly joined Super Retail Group in July 2016 as Chief Human Resources Officer (CHRO) from BT Financial Group, where she served as Human Resources and Corporate Affairs Director. Previously, she served in a number of senior roles in large, complex organisations, including Head of Reward for St. George Bank and Head of HR Australian Financial Services at Westpac. Jane holds a Masters of Commerce and Employee Relations with honours from the University of Melbourne, and a Bachelor of Commerce from the University of New South Wales. As CHRO, Jane is responsible for advancing Super Retail Group’s strong focus on team engagement, culture and capability development.


Deanna Lomas
Chief Supply Chain Officer

Deanna joined Super Retail Group in 2016 as Chief Supply Chain Officer. Prior to joining the Group, Deanna was Director of Supply Chain at Telstra, leading a centralised team responsible for $3 billion consumer product supply and distribution operations. Previously, Deanna held senior roles with MMG, Carlton United Breweries, and BP. Deanna holds bachelor degrees in Engineering, Business and Arts, and a Masters of Business Administration. She is a Graduate of the Australian Institute of Company Directors, a Fellow and Engineering Executive with Engineers Australia and has completed executive programs in the USA at Kellogg School of Management, Massachusetts Institute of Technology and WHU School of Management in Germany.

Steve Tewkesbury Steve Tewkesbury
Managing Director – International Operations

Steve joined the Super Retail Group in 2004 as Supply Chain Manager and in 2006 was appointed as General Manager – Overseas Sourcing. Prior to Super Retail Group, Steve worked in Global Supply Chain and E-Commerce Strategy for Reckitt & Colman, then as a Supply Chain Consultant within the Australian FMCG sector. He holds a degree qualification in e-Commerce from Monash University. Steve has been based in China since August 2006, managing our overseas sourcing, shipping and logistics operations in Hangzhou and Shanghai.

Chris Wilesmith Chris Wilesmith
Managing Director – Auto Retailing

Chris joined Super Retail Group in 2007. He is a graduate of the Australian Graduate School of Management and has over 25 years retail and wholesale experience across Australasia, US and the greater Asia Pacific region. Prior to Super Retail Group, Chris was General Manager at Toys ‘R’ Us and previously spent 13 years with Woolworths, holding Senior Management roles in Merchandise, as well as Retail Operations within Dick Smith and Big W. Chris is responsible for the Supercheap Auto Retail Stores, Trade, Online and Auto Trade Direct businesses.

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