Our Journey

1972

Reg and Hazel Rowe founded an automotive accessories mail order business

1974

Established retail operations

1981

Name change to Super Cheap Auto

1993

Eight retail stores across Queensland Sales of $19.4m

1997

Organic expansion into New South Wales

1998

Bob Thorn moved to the role of Managing Director

1999

Opened 50th store

Organic expansion into Australian Capital Territory

2001

Organic expansion into Victoria and Northern Territory

2002

Achieved '200 in 2' Goal

Opened 100th store

Organic Expansion into Tasmania

Completed SAP installation

2003

Acquired Marlows - 20 store network based in Perth, Adelaide and Melbourne

Launched first Supercheap Auto stores in New Zealand, across seven sites in one day

2004

Company lists on the Australian Stock Exchange

Opened 200th Super Cheap Auto store

2005

Acquisition of Queensland based CampMart's four camping and outdoor leisure stores

Super Cheap Auto announced as the naming rights sponsor of the Bathurst 1000

Announced plans for launch of BCF with 12 stores trading by Christmas 2005

2006

Peter Birtles appointed as Managing Director

Announced plans for reinvigorating the Supercheap Auto business:

  • brand name
  • store format
  • new products
  • marketing

 

Opened sourcing office in Hangzhou

2008

Acquisition of Melbourne based Goldcross Cycles with eleven bicycle and accessories retail stores, surpasses 300 stores for the Group

Supercheap Auto wins 2008 Australian Retailer of the Year (ARA Award)

2010

Acquisition of Ray's Outdoors, an outdoor leisure retailer with 38 stores in five Australian states. Ray's Outdoors was established in 1958 in Geelong as a disposals store

Super Cheap Auto Group Limited renamed as Super Retail Group Limited

2011

Supercheap Auto wins 2011 Australian Retailer of the Year (Oracle Retail World Award)

Acquisition of the Rebel Group, including Rebel Sport and Amart All Sports businesses, taking Group network to 564 stores and over 10,000 team members

FCO Fishing Camping Outdoors officially launched in New Zealand with 10 stores

2012

Super Retail Commercial launches

2013

Acquisition of Workout World

Peter Birtles wins CEO of the Year Award (The Australian newspaper’s The Deal magazine)

2014

Super Retail Group wins Sustainability Excellence Award (NRA)

Supercheap Auto wins Multichannel Retailer of the Year (NRA)

Peter Birtles wins CEO of the Year Award (NRA)

Opened Sydney Distribution Centre