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Super Retail Group is one of Australasia’s Top 10 corporate retailers and is listed in the Australian Stock Exchange.

The Group comprises eight retail brands: Amart Sports, BCF Boating Camping Fishing, Goldcross Cycles, FCO Fishing Camping Outdoors, Ray’s Outdoors, Rebel, Supercheap Auto and Super Retail Commercial.

Started in 1972 and publicly listed in 2004, the Group has grown to become one of Australasia’s leading specialty retailers with over 585 stores and annualised turnover in excess of $1.9 billion.

With operations in Australia, New Zealand and China, Super Retail Group’s success is underpinned by a continued focus on maintaining and enhancing our culture, products and core values, which are embodied by our more than 11,500 passionate team members.

Our ability to deliver great value, choices, products and service to our customers, in whichever manner they prefer to experience our brands, is achieved through our continued focus on new product introduction, sourcing and supply chain initiatives, and the further development of our integrated multi-channel customer offer.

The defining principle of our businesses is to offer products and services that will enhance our customers’ leisure time. In many cases we are selling products to enable our customers to enjoy their passion, whether it’s the car that’s their pride and joy, taking the family fishing or training to take part in a triathlon.

Our Mission

To provide solutions and engaging experiences that enable our customers to make the most of their leisure time.

Our Vision

To be Australasia’s most highly regarded specialty retailer

Our Goals

• To be one of the 5 largest Australasian retail companies
• To achieve the highest team member engagement across the retail sector
• To achieve higher customer satisfaction ratings than our competitors in the markets in which we operate
• To provide returns to our shareholders that exceed the benchmark ASX200 by 5%